Once your Case Studies are finished, social media is the best place to share them. However, it’s not enough to simply post a link to your Case Study on LinkedIn and hope people will read it. Crafting a strong social media post that compels your audience to read your Case Study requires more strategy and finesse.
This article serves as your ultimate guide to composing social media posts about your Case Studies that will grab your target audience’s attention. You’ll learn about what parts of the Case Study you should mention in your post and how to write about them in a way that gets people off social media and on your website—and, ideally, joining your client base.
Should You Post Your Case Studies on Social Media?
You know you want to post your Case Studies on social media—but should you? Run through this list of questions to find out:
- Do you have permission from your client to post it? If you don’t have your client’s approval to post the Case Study, don’t post it. Instead, consider reworking the Case Study so that the client is anonymous.
- Does your Case Study convey a compelling story? You’ll wind up with annoyed readers if your expertly crafted social media post lures them to your website but dead ends in boring content. Make sure your Case Study is interesting to read from start to finish.
- Does your Case Study promote what you want to promote? A Case Study is no good to you if it describes how you helped a client solve Issue X when you really want to be known for solving Issue Z. This may lead you to attract work that doesn’t align with your true passion. Hold off on posting and work on creating Case Studies that showcase the areas in which you really want to shine.
Bottom line: If you’ve got the client’s permission and a juicy story to tell that makes you and your client look good, it’s time to create that post.
Tips for Creating Posts About Your Case Studies on Social Media
Follow the Format
A successful social media post about your Case Studies should follow a specific formula—specifically, the same one your Case Studies do! Ensure that your post includes the following elements in this order:
- Headline. Use an intriguing opening sentence to make your post stand out and capture your audience’s attention right away.
- Situation or Problem. Introduce the company and the problem or situation it had.
- Solution and Results. Tease some of the company’s real, specific results that stemmed from the solution you provided.
- Conclusion/Call to Action. Conclude the post with a call to action, such as “Click the link to learn more.”
Keep It Short and Sweet
Be brief when writing a social media post about Case Studies. Most people have short attention spans and a vast sea of content awaiting them on social media. When scrolling through News Feed on Facebook, people typically spend 2.5 seconds with a piece of content if they’re on desktop and even less if they’re on mobile. Make those few seconds worthwhile for the user and offer them something compelling that will make them engage with your post. There are only four key elements to the formula, so your post should be no longer than four fascinating sentences.
Be a Little Mysterious
Share just enough of the Case Study story in your social media post to make someone want to click the link. Remember: The goal is to get people to read the Case Study on your website, and that won’t happen if you give away all the details upfront! Aim for intrigue. Be honest, but be mysterious about the solution and the results, and never give away the ending!
Stick to Company Brand Guidelines
Adhere to your company’s voice and branding when writing your social media post about your Case Study. This helps ensure a consistent client experience, which fosters loyalty and trust. If you don’t have a brand identity, start exploring how to create one.
Make It Personal
Social media is all about making connections, which is difficult to do if your post is too formal or standoffish. Even if your company culture or brand skews more serious, using we and us in your social media posts to refer to your company can help build that bridge between you and your existing and potential clients.
Speak to Your Target Audience
Tailor your social media post about your Case Study for the specific audience you want to reach. For example, if you have a B2B company, use professional terminology to emphasize your experience and understanding of your industry. If your audience comprises the general public, use less formal language and avoid terminology that requires background knowledge to understand.
Use Relevant Images
You have less than three seconds to capture your audience’s attention, so use that time wisely by including an image with your social media post. Images leave a stronger impression than words alone and can make a wordy post easier to digest. Use an image from your Case Study or a photo of your Case Study subject when posting on social media. Remember to choose images that, like your messaging, are on-brand.
Sample of a Case Study Social Media Post
The following is an example of a social media post about a Case Study that adheres to the aforementioned tips:
Posting your Case Studies on social media takes some strategy and skill. However, if you have a solid Case Study, approval from the client, and clear brand guidelines, you can create a post designed to get attention, clicks, and more business.
Need a Case Study to post on social media? Click here to find out how SuccessKit can help you reach that goal.