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Featured image for the article What is the Difference between a Use Case and a Case Study?

What is the Difference between a Use Case and a Case Study?

Use Cases and Case Studies are similar types of B2B content that both sales and marketing teams love. However, they possess some key differences, which this article identifies.

What Is a Case Study?

A Case Study describes in detail the transformations and successes of your client that are all thanks to you. It identifies the situation the client was in before partnering with your company and adopting your solution. It showcases the results the client experienced, such as increasing revenue or saving time. In short, Case Studies allow readers to really put themselves in your client’s position and fully understand how meaningful your product or service really is to your customers.

What Is a Use Case?

Creating a Use Case is the perfect solution if you can’t create a Case Study. (For example, perhaps your clients aren’t yet seeing long-term results from your product or service.) This type of content doesn’t showcase a single client’s success. Instead, your offering is the star. This content will explain in detail what your product or service will do for clients in a certain predicament and what kinds of results and benefits they should expect to see.

Click here to read an example of a Use Case we’ve created for one of our clients.

How Are Case Studies and Use Cases Similar?

Marketing and sales teams highly value Use Cases and Case Studies because both documents achieve the same objectives. They are polished pieces of content that salespeople can use to persuade prospects. They feature content that can be used in marketing and advertising campaigns or teased on social media platforms. Furthermore, they both build confidence in your brand. All these factors lead to a boost in your revenue, leads, and customers’ trust.

Conclusion

Whether you need a Use Case or a Case Study, SuccessKit can help. Contact us at [email protected] to learn more about us, our process, and what we can do for you.

Stef Mates

Stef Mates, SuccessKit's Creative Director, has been writing, designing, editing, and managing a variety of content types for several different industries for more than 15 years. She started at the company as a freelancer in November 2019 and became an official part of the team in June 2021.

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