This post focuses on the SaaS Case Study. What makes for a great Case Study for a SaaS business? We’ll answer that question and highlight some key examples.
What Makes for a Great SaaS Case Study?
A powerful SaaS Case Study includes all of the following characteristics:
- A striking headline that captures readers’ attention and summarizes the content
- A captivating story that focuses on the customer and the customer’s challenges
- Strategically placed, authentic quotes
- Specific, measurable results and metrics
- Relevant, eye-catching visuals
- Description of key features of the SaaS solution
- An explanation of how the Case Study Subjects use the software and its features in real-life applications
Examples of Effective SaaS Case Studies
All the Case Studies in this section are SuccessKit clients who wanted to showcase the success their customers achieved with their SaaS solutions. Furthermore, each SaaS Case Study contains all of the aforementioned traits, making each one a successful piece of B2B content.
Monevate – Acto
Monevate’s Case Study about Acto is a strong example of a SaaS Case Study. Featured quotes throughout highlight the benefits of working with Monevate, and images of the Case Study Subjects bolster social proof. Using graphics and summarizing the phases and steps of the described project make technical information easy to understand.
Trumba – Akron Children’s Hospital
Trumba’s Case Study not only includes an image of the calendar system it set up for Akron Children’s Hospital. It also includes a link, so readers can view the end result as a user and see how the solution works for themselves.
TechSmith – SiteCompli
This SaaS Case Study drops the reader into the world of the client, SiteCompli, and effectively demonstrates how important Camtasia is in educating SiteCompli’s prospects—and how easy it is to use. In addition to echoing the branding on TechSmith’s website, the Case Study even features a screenshot from one of the presentations SiteCompli created using Camtasia. Bold callout quotes leave no question as to the benefit TechSmith brought to SiteCompli.
Blanc Labs – Largest Independent Canadian Online Brokerage
Anonymous SaaS Case Studies can be powerful, and this one about Blanc Labs and the largest independent online brokerage in Canada is proof. It clearly breaks down the solution Blanc Labs provided so the content is easy to understand. However, it’s still detailed enough to assure readers of Blanc Labs’s expertise.
Forms On Fire – Cal-Maine Foods
Forms On Fire’s striking colors call readers’ attention to this Case Study featuring Cal-Maine Foods. A photo of the Cal-Maine Foods team and the screenshots of Forms On Fire’s product serve as reminders that this is a real business that found real success from a real SaaS product.
Feathr – First Community Credit Union
The print-ready Case Study we created for Feathr features many attention-grabbing, bite-sized facts and examples, increasing the effectiveness and readability of this B2B content. Measurable metrics also make this Case Study a success.
Sability – MyoKardia
Sability’s Case Study featuring MyoKardia includes colorful, on-brand visuals that clearly delineate each section. It also includes plenty of callout quotes, which serve as fantastic social proof. This is especially true if the reader is short on time and only reads the quotes.
Conclusion
You can write your own SaaS Case Study, using our how-to guide as a tutorial. Or reach out to us at [email protected]—we can help you with your B2B content needs.
