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How to Better Use Videos for Your B2B Brand and Building a Video Business (w/Alex Sheridan) [PODCAST]

Listen to this episode now on Spotify or Apple!

In this episode of our B2B Founders Stories podcast, Alex Sheridan, the founder of Impax Marketing, talks about his history of starting the company and explains how businesses can use videos more effectively.

“Oftentimes what [B2B companies are] talking about [in their video content] isn’t the right thing that’s going to create that ‘aha’ moment for their customer, meaning they may be talking about promotional stuff, or it may be kind of vanilla. You need to enter the marketplace and your content strategy with a unique perspective, with something that maybe would ruffle the feathers a little bit, with taking a stance, being bold, not afraid to share things that are happening that you’re going through, that you’re learning the mistakes that you’re making wins that you’re having.”

Alex Sheridan, Founder of Impax Marketing

Subscribe to the B2B Founder Stories podcast on Spotify and Apple and never miss an episode!

If you have an idea for a future topic you’d like addressed or if you’d like to be a guest on the series, contact Julian via the form on our Learn More page.

Stef Mates

Stef Mates, SuccessKit's Creative Director, has been writing, designing, editing, and managing a variety of content types for several different industries for more than 15 years. She started at the company as a freelancer in November 2019 and became an official part of the team in June 2021.

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