A great Video Testimonial doesn’t require a lot of flashy and expensive bells and whistles. In fact, keeping the video and the approach simple and focused–and meeting a few key requirements–is all you really need.
This article identifies the characteristics of an effective Video Testimonial and what you can do to make sure yours meet the mark each and every time.
Characteristics of a Great Video Testimonial
There’s nothing wrong with investing in special effects, animations, creative transitions, and original music for your Video Testimonials. However, if your Video Testimonial doesn’t have the following key attributes, no amount of razzle-dazzle will help mask what’s missing:
- Enthusiastic subject. The perfect person to speak on behalf of your client in the Video Testimonial should be someone who is truly excited about the solution your company put in place. Ideally, the person should have a thorough understanding of what life was like before the solution transformed the situation or solved the problem. Also, this person should have benefitted from the solution in some way and can thus really speak to the results it brought.
- High-quality audio. No matter how polished your video is, it won’t mean much if your audio includes sound distortion, tonal changes or imbalance, background noise, or inappropriate volume levels. You need to make sure viewers can hear and understand the subject. Take the time to invest in equipment, software, and setup so your audio is clear, balanced, and intelligible.
- Easy-to-understand information and organization. It’s important that the Video Testimonial’s story flow naturally and be easy to follow. In other words, make sure it has a clear beginning, middle, and end, and that the problem, solution, and results are obvious.
- Relevant B-roll. Featuring footage—be it videos or images—of your client’s company and your product or service helps ground the Video Testimonial in reality. It reminds viewers that this is a real business that experienced real results thanks to your solution.
Example of a High-Quality Video Testimonial
Take a look at the video we put together for Sound Cleaning, which is a good example of a great Video Testimonial.
The sound is clear and intelligible, and the subject is passionate about the company and the results. The B-roll captures the spirit of the client’s business. Finally, it’s easy to understand how the company makes a difference and is so important to its client. All these things make this Video Testimonial highly effective.
Conclusion
Do you need help making sure your Video Testimonials are as great as your product or services? Book a meeting with us and learn how we can assist.
